B2B pay per lead generation: Pay for leads, not promises
You set the criteria. We deliver exclusive sales ready leads or booked appointments that match. No monthly retainer eating your budget while you wait for results.
Two ways to pay. Both tied to results.
Pay per lead
You pay a set price for each sales ready lead that matches your criteria. Your team takes it from there.
Pay per appointment
You pay for each meeting we book with a decision maker who fits your profile.
No retainer
No monthly fee that keeps billing when results slow down. Our pay depends on what we deliver.
How pay per lead pricing works
Every market is different, so there is no single price for a B2B lead. A lead for a local bookkeeping firm and a lead for a company buying health benefits for 200 people are not the same thing. Here is what moves the price.
- Your industry. Some buyers are easy to reach. Others get pitched all day and take more work to start a real conversation.
- Company size. Bigger companies usually mean bigger deals and more gatekeepers.
- Job title. Owners and C-level buyers cost more to reach than managers.
- Location. A single metro area is a smaller pool than the whole country.
- How strict your criteria are. Each extra must-have narrows the pool.
- Lead or appointment. A booked meeting takes more work than a lead, so it is priced higher.
What you get for the price
Each lead is a decision maker at a company that matches your profile who has said they want to talk. It is exclusive to you. We agree on the criteria in writing before we launch, so both sides know exactly what counts.
Who pay per lead is a good fit for
- B2B companies with a sales team, or an owner, ready to follow up fast
- Offers where one new client is worth far more than the cost of a lead
- Teams that are tired of paying retainers for reports instead of meetings
- Companies that want to grow pipeline without hiring outbound reps
When it is not a fit
If nobody on your team can follow up on a lead the same day, or your offer only works for a very tiny pool of buyers, pay per lead may not be right yet. We will tell you on the first call.
Price per lead vs cost per closed deal
The number that matters is not the price of one lead. It is what you spend to win one new client. If one in every few sales ready leads turns into a customer, and a customer is worth thousands over the life of the deal, the math works fast.
That is why we focus on fit over volume. A smaller number of real buyers beats a big pile of names nobody wants to call.
Common questions
What is pay per lead generation?
Pay per lead generation is a pricing model where you pay a set price for each qualified lead you receive, instead of paying a monthly retainer for time and activity. The vendor only earns when you get leads that match the criteria you agreed on.
How much does a B2B lead cost on a pay per lead model?
It depends on your industry, the size of the companies you target, the job titles you want, and how strict your criteria are. Tighter criteria and bigger deal sizes cost more per lead. We give you a clear price per lead on a short call.
Is pay per lead better than a retainer?
For most B2B companies that want predictable cost per sales conversation, yes. You pay for outcomes instead of effort, and you are not stuck paying a monthly fee in a slow month. A retainer can make sense if you want a vendor to run brand or content work that does not produce leads directly.
Can I pay per appointment instead of per lead?
Yes. We offer pay per lead and pay per appointment. Pay per appointment means we book the meeting with the decision maker for you.
What counts as a qualified lead?
We set that together before launch: Industry, company size, location, job title, and any other must-haves. A lead that misses those criteria is not a lead you should be paying for.
Get a clear price per lead for your market
Tell us who you sell to. We will tell you what a sales ready lead or booked appointment costs and what to expect.
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